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More then just paint on your walls, local Barrie business, Artistica Painting & Decorating provides not only quality services, but a keen eye for design. As the business refined it's focus towards more creative projects, it was evident that a marketing shift would need to implemented. A4C was happy to provide a catalyst for such change, by leading the creative direction on the company's' rebranding. The challenge for us was to create a new a logo design that would focus both of the core services that the business offered, painting and decorating.
To represent the painting aspect we designed the negative space of the icon to symbolize three paint drops. We cognitively chose to depict three drops to represent the three primary colours, red, yellow and blue. If you examine the logo's icon closely, you will notice the apex of each paint drop coincides with one of the primary colours. If you delve further into this examination you'll also notice that the connecting loop that joins to apexes blends to into the secondary colour created by it's two primary nodes. For instance the connecting ribbon formed from Yellow and blue, gradiates to a green located at the bottom. This approach was meant to act as visual depiction of the colour theory that Artistica uses in their projects. This helps suggest that the company not only uses raw talent, but wit and intelligence in their work.
To symbolize the decorating aspect of Artistica, we designed the overall encompassing shape to look like an illustrated ribbon. Subtly relating to the fabric and textile considerations that take place during decorating consultations.
We launched The new brand on a fresh set of business cards, polished with sharp spot UV varnish and a one-of-a-kind leaf cut. Artistica has come along way since it's inception, and we hope that this rebranding helps express their accomplishments and success. Because it's about more than just paint on your walls.
