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STRAIGHT FORWARD DESIGN

client:

HVAC Group

Services Rendered:


Logo DesignBranding

We were approached by HVAC Group with a pretty straight forward request. To create a modern logo that not only captured the company's industry knowledge, but also communicated that the company was environmentally responsible, and eco-centred. After our research was concluded, we decided to instil some of the knowledge we had gathered into the design of the brand. Using two opposing abstract wave shapes, we were able to visually depict the process of natural convection. This is where hot air rises, and cold are sinks. We pointed one wave up to indicate this rise, and the other down to indicate the fall. We chose a familiar colour palette of reds and blues, so commonly embraced  by other designers before us, illustrating the contrasting elements of hot and cold. We also paired this with a custom leaf icon balanced in the middle to stress that the company's values, mindset and beliefs are all eco-centred. We then paired this with, a bold and sturdy wordmark to be used in conduction with the icon. The final design was simple yet effective. Just what the client ordered.

 

Offering heating, ventilation and air-conditioning services and products to Barrie, Ontario and surrounding areas, The HVAC Group aims to provide a greener tomorrow with today's modern solutions. We hope their new brand serves them well in the future, as they grow their roots and establish their business.

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